OYKU TURKISH COFFEE

BRANDING | PACKAGING | GRAPHIC DESIGN

Oyku is an American Turkish coffee brand that blends bold, modern design with subtle Turkish elements to introduce and celebrate the rich culture of Turkish coffee in the U.S. Named after my dear Turkish friend, whose name means “story,” Oyku represents connection, warmth, and the beauty of sharing traditions across cultures.

MARKET RESEARCH: Researching Top coffee brands in NYC and their visual language/style

LOGO EVOLUTION: Creating an intricate yet modern logo to capture the maximalist design of Turkish culture while still keeping simplicity. Like the brand color, the logo is inspired by blue Turkish tiles and ceramics.

ILLUSTRATION / ART STYLE: Use of detailed illustrations and patterns throughout the packaging allows for a show of more personality throughout the brand as well as pay tribute to the maximalist style that is prevalent in Turkish Culture, while still having a modern touch.